Updated on 2024/04/22

写真a

 
EMMARU Tetsuma
 
Organization
Graduate School of Business Department of Global Business Professor
School of Business Department of Business
Title
Professor
Affiliation
Institute of Business

Position

  • Graduate School of Business Department of Global Business 

    Professor  2024.04 - Now

  • Graduate School of Business Department of Global Business 

    Associate Professor  2022.04 - 2024.03

  • School of Business Department of Business 

    Professor  2024.04 - Now

  • School of Business Department of Business 

    Associate Professor  2022.04 - 2024.03

Degree

  • 博士（商学） （ Kwansei Gakuin University ）

  • 修士（経営学） （ Aoyama Gakuin University ）

Awards

  • 学長表彰（研究部門）

    2023.03   大阪公立大学  

  • 日本マーケティング本 大賞2021 大賞

    和田充夫,梅田悦史,圓丸哲麻,鈴木和宏,西原彰宏

    2021.10   日本マーケティング学会   ブランド・インキュベーション戦略：第三の力を活かしたブランド価値協創

  • 審査員特別賞

    中見真也，圓丸哲麻，大崎恒次, 大野幸子

    2020.07   流通経済研究所   ニューノーマル時代における流通業者主導型「健康経営」の可能性(査読あり)

  • 優秀賞

    2016.08   乳の学術連合   小売業における牛乳ＰＢ展開を通した売場活性化に向けて

Education

  • Aoyama Gakuin University   The first semester of doctoral program   Graduated/Completed

  • Kwansei Gakuin University   The second semester of doctoral program   Graduated/Completed

Papers

  • Toward Improving the Health Literacy of Undergraduate Students Reviewed

    Osaki Koji, Emmaru Tetsuma, Mitsui Yuichi, Ono Sachiko

    Abstracts of Annual Conference of Japan Society for Management Information   202311 ( 0 )   265 - 268   2024.01

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    Publishing type：Research paper (scientific journal)  

    <p> As Japan enters the hyper-ageing society, the need to address various population-related issues is a pressing concern. In particular, the increasing social security costs and labor shortages that will result from the hyper-ageing society with a declining birth rate will affect various industries that support the social infrastructure. To cope with such a situation, discussions on human capital management as a source of corporate competitiveness have been developed.</p><p> In this study, we first focus on young people, who will be the human capital of the future. And, after confirming the health awareness of young people, we discuss how to improve the health literacy of undergraduate students, who will be the members of society in the future, through a competition.</p>

    DOI： 10.11497/jasmin.202311.0_265

  • 寺﨑新一郎著『多文化社会の消費者認知構造：グローバル化とカントリー・バイアス』 Invited

    圓丸 哲麻

    立命館アジア・日本研究学術年報   4 ( 0 )   186 - 189   2023（ ISSN:2435421X ）

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    Publishing type：Research paper (scientific journal)  

    DOI： 10.34389/ritsumeikanasiajapan.4.0_186

  • 消費者基点からの百貨店検討の必要性 : 百貨店と消費者の"つながり"に注目して

    圓丸 哲麻

    流通問題   58 ( 2 )   6 - 12   2022.11（ ISSN:1345-4331 ）

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    Authorship：Lead author   Publishing type：Research paper (scientific journal)   International / domestic magazine：Domestic journal  

  • Consideration of Resident-based Regional Rebirth : The Results from Interviewing for Teshima Residents Invited

    Koji Osaki・Tetsuma Emmaru

    Aoyama journal of business   56 ( 4 )   67 - 86   2022.03（ ISSN:0587-1654 ）

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    Authorship：Last author   Publishing type：Research paper (bulletin of university, research institution)  

    DOI： 10.34321/22200

  • Consumer recognition of department store business category in Japan: Comparing consideration of store image to the shopping center Reviewed

    Emmaru Tetsuma

    JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE   2021.02（ ISSN:2163-9159 ）

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    Publishing type：Research paper (scientific journal)   Kind of work：Single Work  

    DOI： 10.1080/21639159.2020.1808805

  • アートを触媒とした地域再生化視点の有用性－「「豊島」の再生化に注目して

    大崎 恒次, 圓丸 哲麻, 中見 真也

    流通問題   57-2   8 - 15   2021

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    Publishing type：Research paper (scientific journal)  

  • 米国消費者の「日本発リテール・ブランド」 の評価属性とは? ― FGIからの検討 ― Reviewed

    圓丸 哲麻

    日本マーケティング学会　オーラルセッション ― フルペーパー   10   60 - 66   2021

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    Publishing type：Research paper (scientific journal)  

  • Branding in the Digital Era::Collaborative Creation of Brand Value Reviewed

    Nishihara Akihiro, Emmaru Tetsuma, Suzuki Kazuhiro

    Japan Marketing Academy, Japan Marketing Journal   39 ( 3 )   21 - 31   2020（ ISSN:0389-7265 ）

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    Publishing type：Research paper (scientific journal)  

    <p>We consider branding in the digital era, which will be further developed, based on existing brand studies. This study proposes "Collaborative creation of brand value," which incorporates Brand Incubation Third-party (BIT), the third entity that contributes to branding, but whose importance is often overlooked. Furthermore, we suggest that brand engagement, which is a concept that shows social relationships beyond economic relationships, is important in the "collaborative creation of brand value" among the three entities.</p>

    DOI： 10.7222/marketing.2020.005

    CiNii Article

  • Understanding the Consumers' Psychology and Behavior : Aiming at the Application to Marketing(6)The Relationship Between Consumers and the Community Awareness : Focusing on the Reference Group Reviewed

    The Japan Research Association for Textile End-Uses, JOURNAL of the JAPAN RESEARCH ASSOCIATION for TEXTILE END-USES   59 ( 10 )   766 - 770   2018（ ISSN:0037-2072 ）

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    Publishing type：Research paper (scientific journal)   Kind of work：Single Work  

    DOI： 10.11419/senshoshi.59.10_766

    CiNii Article

  • A Study on private brand with a focus on groceries in japan Reviewed

    Osaki Koji, Akamatsu Naoki, Nishihara Akihiro, Emmaru Tetsuma, Nakami Shinya, Fukuda Reo

    THE JAPAN SOCIETY FOR MANAGEMENT INFORMATION (JASMIN), Abstracts of Annual Conference of Japan Society for Management Information   2015 ( 0 )   347 - 350   2015

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    Publishing type：Research paper (scientific journal)  

    Recently, Studies of Private brand is actively in japan. Especially in groceries, Described obligations of the manufacturer have been established against the background of the case of Agri Foods. It was defined the way of Japan unique private brand.<br> Therefore, we consider whether has developed how private brand in groceries of Japan.

    DOI： 10.11497/jasmin.2015f.0_347

    CiNii Article

  • Relations Between the Clothing Consciousness and the Norms of Clothing of Student:― Consideration on the Behavior of Reference Group ― Reviewed

    EMMARU Tetsuma

    The Japan Research Association for Textile End-Uses, JOURNAL of the JAPAN RESEARCH ASSOCIATION for TEXTILE END-USES   55 ( 12 )   949 - 955   2014（ ISSN:0037-2072 ）

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    Publishing type：Research paper (scientific journal)   Kind of work：Single Work  

    <p>In late years, with the diversification and the individualization of the fashion, youth tends not to read fashion magazines. This tendency is one of the most serious problems in the fashion business which made the magazine medium a main marketing communication tool. One of these causes is the transformation of the norm of clothing.</p><p>However, for this transformation, it is hardly discussed in the existing consumer behavior study.In addition, there are few studies to explore what kind of fashion consciousness a recent youth have,and what kind of factor it are prescribed in, based on the consumer behavior process.</p><p>Therefore, this study explores the relationship of students between the clothing consciousness and the norm of clothing.</p>

    DOI： 10.11419/senshoshi.55.12_949

    CiNii Article

  • Consumer Behavior and Marketing (8) The Relationship Between Consumer Behavior and Life Style Reviewed

    The Japan Research Association for Textile End-Uses, JOURNAL of the JAPAN RESEARCH ASSOCIATION for TEXTILE END-USES   53 ( 6 )   423 - 429   2012（ ISSN:0037-2072 ）

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    Publishing type：Research paper (scientific journal)   Kind of work：Single Work  

    DOI： 10.11419/senshoshi.53.6_423

    CiNii Article

  • Searching for the CSR Indexes from Consumer's Standpoint Reviewed

    EMMARU Tetsuma

    The Japan Research Association for Textile End-Uses, JOURNAL of the JAPAN RESEARCH ASSOCIATION for TEXTILE END-USES   53 ( 12 )   1017 - 1023   2012（ ISSN:0037-2072 ）

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    Publishing type：Research paper (scientific journal)   Kind of work：Single Work  

    <p>Fundamental/essential corporate responsibility for which consumers ask must have been &ldquo;striving for fair dealings&rdquo; primarily. In recent years, complex and comprehensive &ldquo;responsibility&rdquo; has come to be searched for as a public at large regardless of an own position.</p><p>The indexes about CSR are being proposed with the rise of this concern, however, every index of those CSR does not represent the &ldquo;corporate responsibility&rdquo; for which consumers ask and recognize.</p><p>So, this research considers the &ldquo;corporate responsibility&rdquo; which consumers recognize by searching for a relation with the &ldquo;customer satisfaction&rdquo; which is an elementary proposition of marketing. At the end, from this argument, what can serve as CSR indexes should be examined ?</p>

    DOI： 10.11419/senshoshi.53.12_1017

    CiNii Article

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Books and Other Publications

  • Casebook Omnichannel and Customer Strategy

    Tetsuma Emmaru（ Role： Contributor）

    2024.04  （ ISBN:4805113197 ）

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    Responsible for pages：122-143   Book type：Textbook, survey, introduction

  • Foundation of Distribution Theory （4th. ed ）

    Tetsuma Emmaru（ Role： Contributor）

    2024.04  （ ISBN:978-4-502-49861-9 ）

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    Responsible for pages：41-62   Book type：Textbook, survey, introduction

  • The power of marketing

    Tetsuma Emmaru（ Role： Contributor ,  Reference group）

    2023.05  （ ISBN: 978-4-641-16613-4 ）

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    Responsible for pages：93-95   Book type：Scholarly book

  • 百貨店のコミュニケーション戦略 : 消費者基点による「百貨店らしさ」の探究

    圓丸 哲麻（ Role： Sole author）

    千倉書房  2022  （ ISBN:9784805112700 ）

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    Book type：Scholarly book

    CiNii Books

  • 百貨店リテールブランド戦略 : 消費者基点からの提言

    圓丸 哲麻（ Role： Sole author）

    白桃書房  2022  （ ISBN:9784561662426 ）

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    Book type：Scholarly book

    CiNii Books

  • ブランド・インキュベーション戦略 : 第三の力を活かしたブランド価値協創 : ブランドは,こうして生まれ育っていた = Brand incubation strategy

    和田 充夫, 梅田 悦史, 圓丸 哲麻, 鈴木 和宏, 西原 彰宏（ Role： Contributor）

    有斐閣  2020.11  （ ISBN:9784641165724 ）

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    Book type：Scholarly book

    CiNii Books

  • 流通と小売経営

    坪井晋也,河田賢一,池田真志, 魏鐘振, 圓丸哲麻, 岡野純司, 大崎恒次,木島豊希, 白鳥和生, 深澤琢也（ Role： Contributor）

    創成社  2020.05 

  • 流通論の基礎（第3版）

    圓丸 哲麻（ Role： Contributor）

    中央経済社  2019.04 

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    Responsible for pages：40-62  

  • リレーションシップマーケティング－サービス・インタラクション－

    圓丸 哲麻（ Role： Contributor ,  ライフスタイル消費とリレーションシップ）

    五絃舎  2018.09 

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    Responsible for pages：143-157  

  • 現代経営学講義

    圓丸 哲麻（ Role： Contributor ,  戦略論）

    五絃舎  2015.09 

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    Responsible for pages：63-76  

  • リレーションシップ・マーケティング－インタラクション志向の関係性－

    圓丸 哲麻（ Role： Contributor ,  ライフスタイルとリレーションシップ・マーケティング）

    五絃舎  2014.08 

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    Responsible for pages：127-143  

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Grant-in-Aid for Scientific Research

  • ”まちづくり”における大型小売店の貢献と弊害の検討

    Grant-in-Aid for Scientific Research(C)  2023.04

  • 百貨店のコミュニケーション戦略：消費者基点による「百貨店らしさ」の探求

    Grant-in-Aid for Publication of Scientific Research Results / Scientific Literature  2022.04

  • ニューノーマル時代の健康経営：若者世代の身体的・精神的・社会的健康に着目して

    Grant-in-Aid for Scientific Research(C)  2021.04

  • 海外市場におけるMade in Japanの誘因分析：米国消費者を中心として

    Grant-in-Aid for Scientific Research(C)  2020.04

  • 豊島の地域再生化（ストーリー）に関する研究

    Grant-in-Aid for Scientific Research(C)  2018.04

  • 環境危機下における社会的ライフスタイルの変容と「愛国消費」の関係

    Grant-in-Aid for Young Scientists(B)  2013.04

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Incentive donations / subsidies

  • 乳製品の高付加価値実現化プロセスの検討：ブランド・インキュベーション視点からの検討

    乳の学術連合　  「乳の社会文化」学術研究助成  2023.06

  • 水産物における高付加価値化の要素の解明：漁業関係者・流通業者・飲食店事業者・消費者が知覚する価値の共通性と異質性の検討

    一般財団法人 漁港漁場漁村総合研究所  2022.05

  • 消費者基点の「百貨店らしい」広告表現のあり方 ～大型小売業における百貨店の同質性と競争優位性の源泉を求めて～

    公益財団法人 吉田秀雄記念事業財団  2020.04

  • 時間軸とThird Partyを組み込んだブランド・インキュベータ・コミュニケーション・ モデルの構築と分析

    公益財団法人 吉田秀雄記念事業財団  2016.04